Privacy Policy

1. Introduction

Willow Compliance Pty Ltd, an Australian company, respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose and safeguard your personal data when you visit our website heywillow.ai, interact with us, or use our services.

We comply with:

  • The Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles
  • The General Data Protection Regulation (EU) 2016/679 (GDPR)
  • Other applicable data protection laws where relevant

By using our website, you agree to the terms of this Privacy Policy.

2. Who We Are

Willow Compliance Pty Ltd is an Australian-based company that provides AI-powered compliance software for healthcare, aged care and disability service providers.

If you are located in the European Union or United Kingdom, Willow Compliance Pty Ltd acts as the data controller in relation to personal data collected through our website.

3. What Personal Information We Collect

We may collect the following categories of personal information:

Information You Provide Directly

When you submit a web enquiry form, book a demo or contact us, we may collect:

  • Full name
  • Organisation name
  • Job title
  • Email address
  • Phone number
  • Industry sector
  • Any additional information you include in your message
Newsletter and Marketing Subscriptions

If you subscribe to updates, we may collect:

  • Name
  • Email address
  • Communication preferences
Technical and Usage Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Time and date of visit
  • Referral source
  • Referral source

This data may be collected through cookies and analytics tools, subject to your consent where required.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Improve website functionality
  • Analyse traffic and usage patterns
  • Enhance user experience
  • Support marketing and remarketing activities

For users located in the European Union, United Kingdom or other jurisdictions requiring consent, we use a GDPR-compliant cookie consent banner.

You may:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your preferences

You can also manage cookies through your browser settings.

5. Legal Bases for Processing (GDPR)

If you are located in the EU or UK, we process your personal data under the following lawful bases:

  • Consent, where you have provided clear permission
  • Contractual necessity, where processing is required to provide requested services
  • Legitimate interests, such as improving our services and preventing fraud
  • Legal obligation, where required under applicable law

You may withdraw consent at any time by contacting us.

6. How We Use Your Information

We use personal information to:

  • Respond to enquiries and demo requests
  • Provide information about our products and services
  • Send marketing communications where permitted
  • Improve website performance and user experience
  • Analyse usage trends
  • Comply with legal obligations
  • Protect our rights and prevent misuse

We do not sell personal information.

7. Disclosure of Personal Information

We may disclose your information to:

  • IT and hosting providers
  • Analytics providers
  • CRM and marketing automation platforms
  • Professional advisers
  • Regulatory authorities where required by law

All third-party providers are required to handle your information securely and in accordance with applicable data protection laws.

8. International Data Transfers

As an Australian company, your information may be stored or processed in Australia or other jurisdictions where our service providers operate.

Where personal data is transferred outside the EU or UK, we implement appropriate safeguards such as:

  • Standard Contractual Clauses
  • Contractual data protection obligations
  • Secure cloud hosting arrangements

9. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil the purposes described in this policy
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

Marketing data is retained until you unsubscribe or request deletion.

10. Security of Personal Information

We take reasonable technical and organisational measures to protect personal information from:

  • Unauthorised access
  • Loss or misuse
  • Alteration
  • Disclosure
These measures may include:
  • Encryption in transit
  • Secure hosting environments
  • Access controls
  • Role-based permissions
  • Regular monitoring and review

No system can guarantee absolute security, but we actively manage and improve our safeguards.

11. Your Rights

Under Australian law, you have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information

Under GDPR (if applicable), you may also have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Rectify inaccurate data
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent

To exercise your rights, contact us at privacy@heywillow.ai.

12. Marketing Communications

You may opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in our emails
  • Contacting us directly

Transactional or service-related communications may still be sent where necessary.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

14. Children’s Privacy

Our website and services are intended for business users and are not directed at individuals under 18 years of age. We do not knowingly collect personal information from children.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The updated version will be published on this page with a revised effective date.

16. Complaints

If you believe we have breached applicable privacy laws, please contact us first so we can address your concerns.

Australian residents may also lodge a complaint with:

Office of the Australian Information Commissioner https://www.oaic.gov.au

EU residents may lodge a complaint with their local supervisory authority.

17. Contact Us

Willow Compliance Pty Ltd

Email: privacy@heywillow.ai

Website: https://heywillow.ai

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